Strategic Creative Direction & Content Production.
CAKESMASH ATL represents the moment brands stop playing small and make bold, celebratory moves. We exist for growth moments — launches, pivots, scale, reinvention. We help brands break through the noise and show up with clarity and impact.
how we partner
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For founder-led brands and organizations that need creative leadership without hiring in-house. Retainer-based. 3–6 month minimum.
Brand positioning refinement
Campaign strategy & quarterly roadmapping
Messaging alignment
Creative oversight across all channels
Launch direction
Team/contractor guidance
Editorial-level creative direction
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For brands entering a new season — product launch, rebrand, growth phase, or major initiative. Project-based.
Campaign concept development
Visual direction + narrative framework
Messaging hierarchy
Launch rollout plan
Email + landing creative direction
Social + content ecosystem mapping
Production oversight
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Strategic production that supports a clear campaign or brand direction. Project-based.
Brand story shoots
Launch filming days
Cinematic content capture
Multi-platform asset creation
Social + web optimized content
Direction-led production days