AMANDA HALE

Creative, client-focused social media professional with experience managing content, communication, and engagement across platforms. Known for clear messaging, thoughtful execution, and creating compelling visual and written assets that drive measurable results, including increased engagement and audience growth. Collaborative and adaptable, with a strong ability to balance creativity, performance goals, and timelines in fast-paced environments.

Social Media Portfolio

The following projects reflect social content strategy, creative direction, and execution across platforms. Each piece shows visual storytelling, engagement focus, and strategic alignment with audience needs.

Client: Adelina Social Goods
Goal: Increase engagement and brand awareness across social platforms
Role: Creative direction, content strategy, video production, editing
Approach: Storyboarded social campaigns and produced short-form, mobile-first video and photo content
Outcome: +50% engagement | +15% follower growth

Client: Hawaiian Legacy Care
Goal: Establish brand awareness across social platforms
Role: Creative direction, content strategy, copy
Approach: Storyboarded social campaigns
Outcome: Steady follower growth | increase in engagement

Client: St. Ives Hometown Living
Goal: Establish brand awareness across social platforms to drive qualified leads
Role: Creative direction, content production, copy
Approach: Paid ad campaigns and organic growth
Outcome: +75% increase in qualified leads

Social Feed Curation

Role: Curated Content + Messaging Alignment
Approach: Planned and maintained cohesive social calendars that aligned content with seasonal themes, messaging goals, and business priorities. Maintained consistent brand voice across posts and platforms.